I help eCommerce stores load 30–50% faster, pass Core Web Vitals, and stop losing mobile shoppers to slow pages — without rebuilding the stack you already have.
Every 1-second delay in mobile load time can drop conversions by up to 20%. If any of this sounds familiar, you’re leaving real money on the table:
Google drops you in rankings. Shoppers bounce before they ever see your products. You pay more per click to Facebook and Google for visitors who leave.
Analytics, chat widgets, reviews, heatmaps, A/B testing — each one feels necessary, and together they block the main thread long before checkout loads.
Your dev team says "it looks fine locally." Your agency says "the theme is fast." Meanwhile Search Console keeps flagging LCP, INP, and CLS issues month after month.
PageSpeed says 42. GTmetrix says A. Lighthouse runs vary by 20 points. You have no idea what to actually fix first or what will move revenue.
No mystery. No jargon dumps. A straightforward process built for business owners who need results, not a 90-page PDF.
I start with your actual users — CrUX field data, RUM if you have it, and targeted Lighthouse runs on the pages that drive revenue. Not synthetic scores on an empty homepage.
I map each bottleneck to a revenue-weighted impact: which fix moves LCP the most on mobile, which script is stealing the most main-thread time, which image is tanking your product pages.
Bundle splitting, third-party deferral, image and font optimization, critical CSS, caching, preloads. Clean PRs against your repo — or a clear spec your team can implement.
We measure before and after on the same pages, same devices, same network conditions. Core Web Vitals pass or your money back on the audit.
Pick the engagement that matches where you are. Upgrade later — the audit credit rolls into any package you book within 30 days.
fixed price · 5 business days
$750
The fastest way to find out exactly what is slowing your site down and what to do about it.
fixed-scope engagement · 2–4 weeks
From $2,500
Audit + implementation. I do the work, your team ships it — or I hand you clean PRs to merge.
month-to-month · cancel anytime
$450/mo
Speed is not a one-time project. Stop performance regressions before they cost you sales.
Most agencies treat performance as an afterthought on the last Friday of a build. I treat it as the whole job — because for eCommerce, it is the whole job.
Day-to-day I ship performance work on Salesforce Commerce Cloud / PWA Kit storefronts — the kind of React codebases that serve real catalog, real traffic, and real revenue.
I care about LCP, INP, and CLS on the devices your customers actually use, not the Lighthouse score on a fiber connection. Field data over lab data, every time.
Legacy theme on Shopify? A Next.js migration mid-flight? A headless storefront with three CDNs in front of it? I meet the code where it is.
Tools & areas I work in
Send me your URL and I’ll send back a short, honest assessment of your three biggest performance problems — free, no pitch deck.